Every contact is scored each day from vTiger — emails, website clicks, notes, quotes / orders / invoices / projects, open follow-ups and how recently anything happened. An organisation takes its strongest contact’s score. Higher score = call sooner. Each group is capped so no single signal runs away with the grade.
| Signal | Points | Cap |
|---|---|---|
| Email engagement | reply +25 · click ≤30d +8/ea · ≤90d +5 · open ≤30d +3 · ≤90d +1 · used calculator +6 · visited site +3 | +30 |
| Website clicks | product page +8 · corporate mailbox +6 · +2 per page (max 4) · +2 per campaign (max 3) · recency +5 / +3 / +1 (≤30 / 90 / 180d) | +25 |
| Notes (ModComments) | +6 (<30d) · +3 (<90d) · +1 (<1y) per note · +8 if any note this year | +30 |
| History / loyalty | accepted quote +20 · sales order +20 · invoice +20 · project +15 | +40 |
| Follow-up | open follow-up +15 · overdue >7d +8 · overdue >30d +12 | — |
| Contactable | valid email + mobile +12 · just one +6 | — |
| Organisation tier | developer +12 · contractor +10 · architect / engineering +10 · distributor +8 · retail +4 · prior customer +8 | — |
| Recency of activity | ≤7d +12 · ≤30d +8 · ≤90d +4 | — |
| Penalties | unsubscribed −30 · hard bounce −50 | — |
The Why column on each row lists the signals that actually fired for that record.
| Organisation | Tier | Contacts | Score | Bucket | Why |
|---|